Kenyans will begin monetizing their content on Facebook and Instagram by June this year, making Kenya one of the few countries in the continent enjoying the feature. The move was announced by the Facebook President of Global Affairs, Nick Clegg in a meeting with President William Ruto at State House Nairobi.
Clegg said, “Kenyan content creators who meet the eligibility criteria will now earn from their Facebook and Instagram spaces as we start monetisation by June this year, President Ruto also welcomed plans to have monetization available on M-Pesa.
In February 2022, Meta announced that content creators in 20 sub-Saharan African countries, including South Africa, Seychelles, Senegal, Rwanda, Nigeria, and Kenya, would create and earn from Facebook Reels.